Deion Sanders’ advice book ‘Elevate and Dominate’ to be published in March

Deion “Coach Prime” Sanders has counted the ways to success.

The Gallery Books imprint 13a announced Tuesday that Sanders' “Elevate and Dominate: 21 Ways to Win On and Off the Field,” will come out March 12, 2024. The NFL and college football Hall of Famer, now head coach of college's Colorado Buffaloes, will draw upon his own experience in offering guidelines for life and work.

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Elevate and DOMINATE: 21 Ways to Win On and Off the Field... available for pre-sale NOW ‼️ Life's filled with ups and downs, trials and tribulations, decisions that'll make you choose between LEFT or RIGHT... I've been through almost everything one can experience in life, here… pic.twitter.com/GeNVt5nAFX
— COACH PRIME (@DeionSanders) October 17, 2023

“Success isn’t just about what you achieve between the lines on game day or stacking up money that you may never get to fully enjoy. It’s about winning in ALL ASPECTS of life," Sanders said in a statement. “From the mindset you cultivate, the discipline you uphold, and your faith in God – champions aren’t born; they’re made, day by day, choice by choice and decision by decision. You’ve got to BE CONSISTENT and BELIEVE every darn step of the way.”

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